With the rapid development of the immersive service scenarios, the practical problems of the tourism industry have gradually undergone qualitative changes, and the core contradiction has changed from the simple "tourism attraction" to the more complex "tourism experience quality" problem. In the process of "immersive experience", "emotion" plays a powerful guiding role in the immersive scenarios design, guiding tourists to real-time interaction, immersive and emotional resonance. Therefore, emotional experience has become the key in the development of immersive service scenarios. This study collects the data of tourists in Wenheyou through a questionnaire of tourists' emotional experience test, and discusses the tourists' emotional experience needs, effects and improvement strategies under the background of the three-stage characteristics of immersive scenarios and emotional interaction. Tourists' emotional experience and Word frequency by ROST CM (ROST Content Mining System) 6.0, was employed for data analysis. The study elucidates that within the Wenheyou immersive service scenarios, the physical service environment, cultural stimuli, and service products serve as primary catalysts for fostering positive emotional experiences among tourists. Drawing on psychological theories and utilizing the PANAS (Positive Affect and Negative Affect Schedule) scale and Robert Plutchik's emotion wheel model, the research delves into tourists' emotional experiences within the Wenheyou immersive service scenarios. It identifies key factors shaping positive and negative emotional experiences, offering valuable insights for service enterprises to enhance tourists' emotional quality.
| Published in | International Journal of Economics, Finance and Management Sciences (Volume 12, Issue 3) |
| DOI | 10.11648/j.ijefm.20241203.16 |
| Page(s) | 196-210 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2024. Published by Science Publishing Group |
Immersive Service Scenarios, Tourists’ Emotional Experience, Emotion Wheel
| [1] | Eva M. Moreno A and Carmelo Vázquez b, Will the Glass be Half Full or Half Empty? Brain Potentials and Emotional Expectations, Biological Psychology, 2011, 88, 131-140, |
| [2] | Samaan Al‐Msallam, The Impact of Tourists' Emotions on Satisfaction and Destination Loyalty–an Integrative Moderated Mediation Model: Tourists' Experience in Switzerland, Journal of Hospitality and Tourism Insights, 2020, 3, 509-528, |
| [3] | Mary Jo Bitner, Servicescapes: The Impact of Physical Surroundings on Customers and Employees, Journal of Marketing, 1992, |
| [4] | Anne Linda. Camerini, Laura. Marciano, Anna Maria. Annoni, Alexander. Ort and Serena. Petrocchi, Exploring the Emotional Experience During Instant Messaging Among Young Adults: An Experimental Study Incorporating Physiological Correlates of Arousal, Frontiers in psychology, 2022, 13, 840845, |
| [5] | Y. Wang, Y. Yang, S. Huang, L. Huang and W. J. Sun, Effects of Air Quality and Weather Conditions on Chinese Tourists' Emotional Experience, J. Hosp. Tour. Manag., 2021, 48, 1-9, |
| [6] | Yilong Ji, Mohamed Oubibi, Siyuan Chen, Yuxin Yin and Yueliang Zhou, Pre-service Teachers’ Emotional Experience: Characteristics, Dynamics and Sources Amid The Teaching Practicum, Frontiers in Psychology, 2022, |
| [7] | Wang Fang and Sun Ruimin, Collective Memory of Chinese Traditional Villages: A Case Study of Content Analysis on The Documentary Homesickness in Mind, Geographical Research, 2015, |
| [8] | A Tellegen, D Watson and L A Clark, Development and Validation of Brief Measures of Positive and Negative Affect: The PANAS Scales, Journal of Personality and Social Psychology, 1988, |
| [9] | Kenny Gruchalla, Immersive Well-path Editing: Investigating The Added Value of Immersion. IEEE Virtual Reality 2004, 2004, 157-164. |
| [10] | R. X. Zhang and L. M. Zhang, Panoramic Visual Perception and Identification of Architectural Cityscape Elements in A Virtual-reality Environment, Futur. Gener. Comp. Syst., 2021, 118, 107-117, |
| [11] | Pieter M A Desmet, Measuring Emotion: Development and Application of An Instrument to Measure Emotional Responses to Products, Kluwer Academic Publishers, 2003, |
| [12] | Pieter M. A. Desmet, Paul Hekkert and Jan J. Jacobs, Development and Application of an Instrument to Measure Product Emotions, 2022. |
| [13] | H. Han and K. Ryu, Key Factors Driving Customers' Word-of-Mouth Intentions in Full-Service Restaurants: The Moderating Role of Switching Costs, CORNELL HOSPITALITY QUARTERLY, 2012, |
| [14] | George K, Playwriting: The First Workshop. Waltham: Focal Press, 1994 |
| [15] | Goffman and Erving, The Interaction Order, American Sociological Review, 1983, 48, 1-17, |
| [16] | S. Halpern, Age of Context: Mobile, Sensors, Data and the Future of Privacy, N. Y. Rev. Books, 2014, 61, 22-24. |
| [17] | Daniel Silver, Alienation in A Four Factor World, Journal for the Theory of Social Behaviour, 2019, 49, 84-105, |
| [18] | Seunghyun Brian Park, Jinwon Kim, Yong Kyu Lee and Chihyung Michael Ok, Visualizing Theme Park Visitors’ Emotions using Social Media Analytics and Geospatial Analytics, Tourism Management, 2020, 80, 104127, |
| [19] | Chao Xu, Immersive Animation Scene Design in Animation Language Under Virtual Reality, SN Applied Sciences, 2023, 5, 42, |
| [20] | James A Russell and Lawrence M Ward, Environmental Psychology, Annual review of psychology, 1982, 33, 651-689, |
| [21] | Vincent CS Heung and Tianming Gu, Influence of Restaurant Atmospherics on Patron Satisfaction and Behavioral Intentions, International Journal of Hospitality Management, 2012, 31, 1167-1177, |
| [22] | Ingrid Y Lin, Evaluating A Servicescape: The Effect of Cognition and Emotion, International Journal of hospitality management, 2004, 23, 163-178, |
| [23] | Qing Liu, Gaofeng Mi and Oleksandra Shmelova-Nesterenko, Research on Immersive Scenario Design in Museum Education. International Conference on Human-Computer Interaction, 2023, 167-175. |
| [24] | Gaofeng Mi, Yage Lu, Juncheng Zhou, Hui Wang and Qiankun Xie, Research on Immersive Scene Design Based on Mental Exclusion Theory, Psychiatria Danubina, 2022, 34, 165-165, |
| [25] | Jeongho Park, Edward Soucy, Jennifer Segawa, Ross Mair and Talia Konkle, Ultra-wide Angle Neuroimaging: Insights into Immersive Scene Representation, bioRxiv, 2023, |
| [26] | Hansung Kim, Luca Remaggi, Aloisio Dourado, Teofilo de Campos, Philip JB Jackson and Adrian Hilton, Immersive Audio-visual Scene Reproduction Using Semantic Scene Reconstruction From 360 Cameras, Virtual Reality, 2022, 26, 823-838, |
| [27] | Youngwook Kim, Jehyeong Yun, Joungil Yun, Sangwoon Kwak and Insung Ihm, Ray Tracing-based Construction of 3D Background Model for Real-time Stereoscopic Rendering of Live Immersive Video, Virtual Reality, 2024, 28, 17, |
| [28] | Arnelyn M Torres, Harnessing Technology in the Evolving Tourism Servicescape during the Post-Covid-19 Era, J Next-Gen Converg Inf Serv Technol, 2022, 11, 431-442, |
| [29] | Galo Ortega-Alvarez, Carlos Matheus-Chacin, Angel Garcia-Crespo and Adrian Ruiz-Arroyo, Evaluation of User Response By Using Visual Cues Designed to Direct The Viewer’s Attention to The Main Scene in An Immersive Environment, Multimedia Tools and Applications, 2023, 82, 573-599, |
| [30] | T. Sohl and G. Vroom, "Business Model Diversification, Resource Relatedness, and Firm Performance", Academy of Management Proceedings, 2014, 2014, 10894-10894, |
| [31] | Xiaodong Sun and Rongxin Ni, Product Cognition, Emotional Expression and Brand Image Perception of Chinese Cruise Tourists — Analysis Based on Contents of Online Comments, Geographical Research, 2018, 37, 1159-1180, |
| [32] | Heeyoung Lee and Younghwan Pan, Evaluation of the Nomological Validity of Cognitive, Emotional, and Behavioral Factors for the Measurement of Developer Experience, Applied sciences, 2021, 11, 7805, |
| [33] | Lou W Turley and Ronald E Milliman, Atmospheric Effects on Shopping Behavior: A Review of The Experimental Evidence, Journal of business research, 2000, 49, 193-211, |
| [34] | Yaşar Daşdemir, Classification of Emotional and Immersive Outcomes in the Context of Virtual Reality Scene Interactions, Diagnostics, 2023, 13, 3437, |
| [35] | Vipul V Patel, Richa Pandit and Ramzan Sama, Understanding The Impact of Fashion App Emotional Attachment on Consumer Responses: The Role of E-servicescape, Customer Experience and Perceived Value of Online Shopping, Journal of Fashion Marketing and Management: An International Journal, 2023, |
| [36] | Antonio Lieto, Gian Luca Pozzato, Manuel Striani, Stefano Zoia and Rossana Damiano, Degari 2.0: A Diversity-seeking, Explainable, and Affective Art Recommender for Social Inclusion, Cognitive Systems Research, 2023, 77, 1-17, |
APA Style
Wu, L., Teng, Y., Hu, J. (2024). Exploring the Emotional Experience of Tourists in Immersive Service Scenarios: A Case Study of Super Wenheyou Restaurant. International Journal of Economics, Finance and Management Sciences, 12(3), 196-210. https://doi.org/10.11648/j.ijefm.20241203.16
ACS Style
Wu, L.; Teng, Y.; Hu, J. Exploring the Emotional Experience of Tourists in Immersive Service Scenarios: A Case Study of Super Wenheyou Restaurant. Int. J. Econ. Finance Manag. Sci. 2024, 12(3), 196-210. doi: 10.11648/j.ijefm.20241203.16
AMA Style
Wu L, Teng Y, Hu J. Exploring the Emotional Experience of Tourists in Immersive Service Scenarios: A Case Study of Super Wenheyou Restaurant. Int J Econ Finance Manag Sci. 2024;12(3):196-210. doi: 10.11648/j.ijefm.20241203.16
Share This Article
Twitter
Linked In
Facebook
Copy
Download@article{10.11648/j.ijefm.20241203.16,
author = {Lei Wu and Yangyang Teng and Jia Hu},
title = {Exploring the Emotional Experience of Tourists in Immersive Service Scenarios: A Case Study of Super Wenheyou Restaurant
},
journal = {International Journal of Economics, Finance and Management Sciences},
volume = {12},
number = {3},
pages = {196-210},
doi = {10.11648/j.ijefm.20241203.16},
url = {https://doi.org/10.11648/j.ijefm.20241203.16},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijefm.20241203.16},
abstract = {With the rapid development of the immersive service scenarios, the practical problems of the tourism industry have gradually undergone qualitative changes, and the core contradiction has changed from the simple "tourism attraction" to the more complex "tourism experience quality" problem. In the process of "immersive experience", "emotion" plays a powerful guiding role in the immersive scenarios design, guiding tourists to real-time interaction, immersive and emotional resonance. Therefore, emotional experience has become the key in the development of immersive service scenarios. This study collects the data of tourists in Wenheyou through a questionnaire of tourists' emotional experience test, and discusses the tourists' emotional experience needs, effects and improvement strategies under the background of the three-stage characteristics of immersive scenarios and emotional interaction. Tourists' emotional experience and Word frequency by ROST CM (ROST Content Mining System) 6.0, was employed for data analysis. The study elucidates that within the Wenheyou immersive service scenarios, the physical service environment, cultural stimuli, and service products serve as primary catalysts for fostering positive emotional experiences among tourists. Drawing on psychological theories and utilizing the PANAS (Positive Affect and Negative Affect Schedule) scale and Robert Plutchik's emotion wheel model, the research delves into tourists' emotional experiences within the Wenheyou immersive service scenarios. It identifies key factors shaping positive and negative emotional experiences, offering valuable insights for service enterprises to enhance tourists' emotional quality.
},
year = {2024}
}
TY - JOUR T1 - Exploring the Emotional Experience of Tourists in Immersive Service Scenarios: A Case Study of Super Wenheyou Restaurant AU - Lei Wu AU - Yangyang Teng AU - Jia Hu Y1 - 2024/06/19 PY - 2024 N1 - https://doi.org/10.11648/j.ijefm.20241203.16 DO - 10.11648/j.ijefm.20241203.16 T2 - International Journal of Economics, Finance and Management Sciences JF - International Journal of Economics, Finance and Management Sciences JO - International Journal of Economics, Finance and Management Sciences SP - 196 EP - 210 PB - Science Publishing Group SN - 2326-9561 UR - https://doi.org/10.11648/j.ijefm.20241203.16 AB - With the rapid development of the immersive service scenarios, the practical problems of the tourism industry have gradually undergone qualitative changes, and the core contradiction has changed from the simple "tourism attraction" to the more complex "tourism experience quality" problem. In the process of "immersive experience", "emotion" plays a powerful guiding role in the immersive scenarios design, guiding tourists to real-time interaction, immersive and emotional resonance. Therefore, emotional experience has become the key in the development of immersive service scenarios. This study collects the data of tourists in Wenheyou through a questionnaire of tourists' emotional experience test, and discusses the tourists' emotional experience needs, effects and improvement strategies under the background of the three-stage characteristics of immersive scenarios and emotional interaction. Tourists' emotional experience and Word frequency by ROST CM (ROST Content Mining System) 6.0, was employed for data analysis. The study elucidates that within the Wenheyou immersive service scenarios, the physical service environment, cultural stimuli, and service products serve as primary catalysts for fostering positive emotional experiences among tourists. Drawing on psychological theories and utilizing the PANAS (Positive Affect and Negative Affect Schedule) scale and Robert Plutchik's emotion wheel model, the research delves into tourists' emotional experiences within the Wenheyou immersive service scenarios. It identifies key factors shaping positive and negative emotional experiences, offering valuable insights for service enterprises to enhance tourists' emotional quality. VL - 12 IS - 3 ER -
College of Tourism, Hunan Normal University, Changsha, China
College of Tourism, Hunan Normal University, Changsha, China
College of Tourism, Hunan Normal University, Changsha, China
